HERITAGE
Renowned
makeup artist and innovating entrepreneur Trish McEvoy was essentially born
into beauty through her grandmother’s Berlin perfumery. She founded Trish
McEvoy Beauty when she was twenty-five, and turned it into a multi-million
dollar company by the age of thirty.
From her
first job behind a cosmetics counter, to hosting house makeup workshops in
between photo shoots Trish became known for teaching the Power of Makeup™. In
1978 she opened one of the nation’s first medi spas in New York City, The Dr. Ronald
Sherman/Trish McEvoy Skin Care Center, where in partnership with her husband, a
renowned dermatologist, they helped pioneer the revolutionary marriage of
beauty and science.
Trish’s
end in mind is to empower today's woman to understand and execute her own
makeup goals with the Trish Method of simplicity, organization, and natural
beauty enhancement.
PRODUCT
Within
five years, her best selling products had converted the brand into a
multi-million dollar company. Renowned for her space saving ideas, the brand offers
a huge range of luxurious products for face, lips, eyes, skincare and even
perfume. Her products are all specifically tailored to the modern jet-setting
woman. For example her gel liners are made for easy application designed in
pencil form and her newest release of the 24-hour eye shadow and liner in one
pens. These will particularly appeal to customers who want less hassle with
make up in the morning and would possibly look at these products as great
travel essentials. She also has a whole range of make up planners and makeup brushes that are very popular.
PACKAGING
The
packaging of her palettes and compact powders are sleek, simple and black with
her signature name Trish printed on the bottom right corner in white. Other
packaging will be the same but with her full brand name printed on the surface.
Her other products such as eye make up, skincare and tools are silver themed
and more pure luxurious looking. It seems that their main focus is on the
quality of their products and not so much on packaging.
PRESENTATION
The overall
presentation of their counter is very pure and elegant and it reflects the same
look on their packaging especially with her fragrances, body and skin care. The
counter has a simplistic layout and the products
are organized in a logical manner, as Trish’s Methods of beauty are
of simplicity, organization, and natural enhancement. Experience
within the counter is very friendly and the artists are always willing to help
with finding the products you are looking for, or searching for the best
recommendations for you.
PROMOTION/MARKET
Trish Mcevoy is not advertised on television in
this country, however she has earned a cult following with her luxe products
and sophisticated beauty books by her Trish McEvoy Skin Care Center (joint with
her husband Dr. Ronald Sherman, a renowned cosmetic dermatologist). Her elegant
makeup studio and skincare center ( a joint venture with her husband, the
renowned cosmetic dermatologist Dr. Ronald Sherman) is a 3,000-square-foot
haven of beauty. Clients sit in the plush waiting room, adorned with plenty of
McEvoy’s scented candles, before adjourning to one of the twelve art-deco
treatment rooms or the warmly-lit makeup studio. Clients book well ahead for
brow shaping, makeup application lessons, or a glam look before a special
event. Though some pay top dollar for a lesson by the master herself, all the
makeup artists here abide by McEvoy’s signature "half-face" method,
teaching clients the basics on how to a achieve a professional look at home.
